MAKE SMARTER
EVENT INVESTMENTS
We can help.
CORPORATE EVENTS & EXHIBITORS
Are you able to prove the value of your face-to-face marketing program? Is it maximized to drive performance for your budget?
We can help.
EXHIBIT DESIGNERS & EVENT PRODUCERS
Are your clients asking for strategy and measurement services? Are they facing material changes to their programs?
We can help.
SHOW ORGANIZERS
Are your exhibitors maximizing their participation in your events? Do your sponsorship offerings meet the changing needs of their program objectives?
We can help.
About Us
For more than 20 years, Allyson Shepherd has held strategic roles in every aspect of exhibit and event marketing – show organizer, event strategy agency, exhibit agency and corporate marketing. An innovator of experience metrics and analytics, she believes in challenging clients to make data-supported decisions as they transition their face-to-face marketing programs to strategic lifecycles.
Allyson established Attendee Marketing Solutions, Inc. in 2010 as an independent source for strategic event consulting focused on outcomes-based continuous program improvement.
Throughout her career, Allyson has led Exhibit Audits, Portfolio Planning, Staff Training, Technology Integration, and ROI Measurement programs for foreign and domestic conferences and events.
In addition to her work with major corporations, Allyson is a best-in-class speaker and a champion for the event industry. She has lectured at numerous conferences on strategic planning, data and measurement, emerging technologies and trending industry issues.
Allyson holds a BA in Writing for Television & Film and Political Science from Syracuse University.
